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RE/MAX Professionals

Building a Marketing Growth Accelerator

We partnered with one of the Colorado Front Range's leading real estate giants to help dial in brand elements over various platforms and mediums to present a unified brand voice. From branding and design to content strategy and website development, we worked closely with the Pros Team to help launch the RE/MAX Pros Marketing Services Team - both the curated sales tools AND the human team members who support those functions operationally.

Challenge

For RE/MAX Pros, the Front Range's leader in real estate sales, the challenge was to develop the marketing ‘easy button’ and help affiliated agents navigate all of the branding, advertising, and marketing tools available to grow their business. To do so, we would need to fine-tune messaging in a unified brand voice and launch a website hub that serves as the living pitch and ongoing reference tool for agents.
Brand Management
Email Marketing
Website Design, Development, & SEO
Print Collateral

The Path Forward

We worked with the RE/MAX Pros team to 'quarterback' their corporate brand strategy while developing a responsive, mobile-friendly website ‘hub’ to be the primary
vehicle to communicate the new marketing services and support available to Pros Agents.  This new marketing hub includes video pitches from the principals and packages the curated marketing tools and service offerings that make RE/MAX Pros great. We then had a chance to go granular and introduce the team members who are tasked with those roles so that affiliated agents don't have to guess along the way!
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