As one of our long standing client relationships, this wellness-inspired self-funded health plan has been innovating group health benefits with the goal of fixing what's broken in healthcare since 2006. We teamed up back in 2011 to help with a strategic rebrand... an effort that's led to year-over-year growth for this forward-thinking group health program.

Lifestyle Health Plans has always been on the front end of the curve in value-based, consumer-driven health benefits. But with growth and change came new challenges to stay a step a head of the market and ensure that products, services, and support were effectively communicated to all key stakeholders - promoting agents, sponsoring employers, and plan participants. 

With Lifestyle Health, we were able to develop a brand identity that delivered for small to mid-sized employers a unique value-based health program rooted in meaningful employee wellness, patient care advocacy, and healthcare pricing transparency. By leveraging both digital and print, we directly targeted the key audiences with engaging, emotive content that built trust and clarity of message. The combination of reach and storytelling over the course of time has been a significant factor in establishing this brand in the group health marketplace.