Hoidale
Hoidale
Fluid Management & Compliance
Fluid Management & Compliance
P.B. Hoidale Inc. is a forward-thinking partner with over 75 years pioneering their market. Trailmark Creative has had the pleasure of coming alongside Hoidale in their strategic re-brand as they sought to refresh their approach with a nod to the past and an even clearer focus on the future. We recently teamed up to help them get to the next level... an effort that has been turning heads in the industry, as well as motivating the team from within.
Challenge
Challenge
For the team at PB Hoidale Inc., products and services had evolved over time but their brand was in need of an update in honor of their 75th Anniversary year. The senior management team knew it was a chance to tell their story even better and push into some new service offerings but didn't have the time to spearhead the effort from within.
Brand Management
Email Marketing
Website Design, Development, & SEO
Print Collateral
Photography
By Kacy Meinecke Photography
The Path Forward
We were able to run alongside Hoidale in their rebrand over a series of months and help provide the creative design and support the content strategy necessary to better tell their story to audiences within and without. Through updates to logo, corporate ID standards, and website user experience, we were able to embody not only the traditions and values of the company, but also the forward-thinking direction of its leadership.